Keywords
corporate governance
institutions
management methods.
How to Cite
Abstract
Corporate Social Responsibility (CSR) is analysed from a dual analytical perspective: the theory of corporate governance and institutional analysis. From this point of view, the paper highlights some important institutional players in the evolution of CSR, such as big business, the church, business schools and entrepreneur groups. We consider two periods; the first starts with the beginning of big business in the late nineteenth century and lasts until the 1970s and was characterised by the pursuit of productivity as a social mediation mechanism. The second is characterized by an orientation towards profitability, disrupting the social and institutional order through the implementation of management methods that reduce social responsibility programs to formal ones.
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