Gamification and tourist destination. Classification of games from the point of view of Destination Marketing Offices

Abstract

The recent evolution of Information and Communication Technologies has given rise to a new movement resulting from the development of mobile devices and applications. Gamification, understood as the development of game-design elements and game principles in non-game context in order to boost motivation, effort, loyalty and other positive values, relies heavily on technology to grow in possibilities and participants. The tourism sector begins to incorporate this tool inside its management and promotion actions. Technological companies with activity in tourism, the tourism sector firms itself, and the public agents develop online games to reinforce their processes and actions. Tourist destinations, through their management and promotion offices, also begin to incorporate this trend in their activities. It is necessary to know the characteristics of these games and to carry out conceptual classifications that help later to its study. This paper offers a classification around gamification, it will help to know the different types of games from the point of view of the Destination Marketing Organizations.