Keywords
behavior of the company
companies
objectives
organization and behavior of the company
company’s performance
How to Cite
Abstract
The third substantive function of the universities (Linkage and Extension Programs) increasingly enhance its importance in the development of all its substantive functions, highlighting the application of the model of the Triple Helix (University - Industry - Government) with the development of programs of effective links between these actors in society. Such a link is considered an axis articulator in the professional training of students, having the opportunity to apply knowledge and skills acquired in their academic formation. The aim of this article is to expose the results of the University Consulting Program that takes place at the Los Valles University Center, of the University of Guadalajara, since 2006, through the analysis of the results obtained in MSMEs served in the Region Valles of the State of Jalisco, using the methodology of the Institute for the Development and the Innovation of Technology in the Small and Medium Enterprise (IDITpyme), in order to increase their competitiveness. The methodology applied is non-experimental design with a descriptive analysis of the Data Base of the Programme. The main findings obtained from the analysis are strengthening and the improvements that manage to implement MSMEs served in the Programme, in the areas of administration, costs, implementation of technologies, marketing, human resources, among others.
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