Digitalization in a tourism school to ensure its viability after Covid-19
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Keywords

Digitalization
Business schools
Covid-19
Online methodology
Hybrid methodology
Participatory-Action Research

How to Cite

Santos González, D., Travé Molero, R., & Rodríguez Martín, J. (2021). Digitalization in a tourism school to ensure its viability after Covid-19. International Journal of Organizations, (27), 9–34. https://doi.org/10.17345/rio27.9-34

Abstract

With the arrival of the pandemic (March 2020), the academic department
of a private tourism school in Madrid realised that it had to digitize in record time
not only to face a new situation in which people had to work from home, but also to
shift from a business model based on physical presence to one in which master's degrees
could no longer be offered in the same way as they had been done before the pandemic.
The viability of the school is directly related to the number of students who register
for each academic year, so two problems had to be faced. In the first place, the school
needed to offer a solution to the students who were already studying and had had
their studies interrupted by the arrival of the pandemic and, in the second place, the
school needed to work prospectively to ensure that registrations of new students for
the subsequent academic years were not cancelled. This article critically reviews the
measures adopted by the academic department to guarantee the viability and future of
the school in a scenario marked by mobility difficulties and health restrictions.

https://doi.org/10.17345/rio27.9-34
PDF (Español (España))

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